Since brought to the market in 1953 Johnson & Johnson’s “pure and gentle” shampoo has contained traces of formaldehyde and 1, 4-dioxane, determined by the U.S. government as “probable human carcinogens.” Formaldehyde is one of the 164 potentially harmful chemicals under scrutiny (along with BPA) by a new California law that will enforce stricter safety standards for consumer products. Lagging behind Europe, J & J shampoo sold in Denmark, Finland, Japan, the Netherlands, Norway, South Africa, Sweden and the UK do not contain either of these chemicals. We are finally being heard! J & J removes formaldehyde from their baby shampoo here in the U.S. as regulators respond to pressures of consumer advocates. As California typically sets the regulatory tone for the rest of the US other states will be sure to follow.
The process of phasing out the old and bringing in the new of course takes time. So how do you know you will be getting “formaldehyde free” shampoo for your baby? Look for J & J’s “improved formula” written on the shampoo bottle. Until then, if you are concerned, there are other shampoo alternatives out there that do not contain these chemicals.
Because the enforcement of harmful chemicals can be a long process, it’s up to the consumer themselves to do due diligence. People who are concerned about the amount of chemicals they are absorbing can avoid them by educating themselves and shopping carefully. Unfortunately avoiding them can be difficult when many elements are not even listed on the labels. As consumers we need to demand that our political representatives support higher standards when it comes to safety, especially when it comes to the health our children.
5 Phases is dedicated to helping families achieve a healthier and organic lifestyle. Starting with baby, we develop products keeping both the environment and health of your family in mind. Learn more @ www.5phases.com follow us on twitter @5_Phases and like our Facebook page to help spread the word about healthy starts for infants.